Ultimate Village Doctor

Chapter One Hundred and Thirty-Three

Such a price, according to Longling Company's statement,

was still just a promotional half-price for a newly launched product.

After three days, it would return to the original price.

Wouldn't that mean the original price of Beautifying Water would be six thousand per bottle, and two thousand for a facial mask?

It's unlikely that even the most famous beauty brands in the world would dare to set such prices, let alone Huaxia brands.

For a while, critics were everywhere.

However, it must be said that the sensational effect was absolutely achieved; although it was infamy, Dragon Spirit Beautifying Water and the acne-removal facial mask suddenly became well-known to everyone in Hechuan City.

Many journalists even took the initiative to travel to Beacon Fire Company to interview Liu Yufeng

because Longling Pharmaceuticals was now fully contracting for Beacon Fire Company, and Liu Yufeng was also the president of Longling Pharmaceuticals.

No matter what others thought.

On the first day the product hit the market, all major Longling Pharmaceuticals' direct sales outlets were swamped with people.

Longling Pharmaceuticals had not adopted the strategy of wide distribution but instead established factory direct sales stores everywhere.

Although this would increase costs, from the beginning, Liu Yufeng did not intend to make the two products mass-market products; she was aiming for a high-end positioning, which was evident from the price.

Thus, the direct sales store format could elevate the product's exclusivity and class.

On the first day, although there were many people,

most were there to watch the commotion.

Very few actually made purchases.

Moreover, most of them weren't genuinely buying the product to remove blemishes, but rather they were there with other intentions, aiming for the "ten-fold refund for ineffectiveness" clause.

By the end of the day, sales of Dragon Spirit Beautifying Water and the acne-removal facial mask had reached over a million.

Although this seemed like a decent figure,

even Liu Yufeng couldn't help but worry—over a million might seem like a lot, but given the high price of Dragon Spirit Beautifying Water and the facial masks, in reality, not many products were sold.

And this was still during the half-price promotion period.

The first day could be considered a complete failure.

Yet, this launch plan was devised by Xiaoshan Long, who originally favored distributing free samples first, but Xiaoshan Long had vetoed this idea.

On the second day, the major sales outlets were deserted, and sales were even lower than on the first day.

Already, numerous media outlets were adding insult to injury.

Online, the naysaying was incessant.

This made Liu Yufeng even more nervous—could there be a problem with Dragon Spirit Beautifying Water?

However, the one piece of good news was that no customers had come back to request a refund.

Just when Liu Yufeng was feeling on edge, to her surprise, sales skyrocketed on the third day. Inventory at all major sales outlets sold out, and the customers making purchases were some of those who had bought the product in the previous two days.

These people were buying several courses of treatment at a time.

It must be noted that Dragon Spirit Beautifying Water and the acne removal facial masks were expensive, and a single course of treatment cost several tens of thousands.

The fervor started in the morning.

By the afternoon, under the circumstances of stockouts at all major sales outlets,

the situation grew more intense.

The number of customers coming to purchase was almost enough to break down the door.

Seeing the dwindling inventory,

Liu Yufeng had no choice but to urgently impose a limit on purchases, with a maximum of one course of treatment per person.

This level of sales continued until the evening.

Even the factory's inventory had run out.

Because of the direct sales model, performance feedback from all major sales outlets was quickly tallied, reaching an astonishing thirty million plus.

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This was still because the stock was only so much; otherwise, even more could have been sold.

It left Liu Yufeng both shocked and delighted.

Dragon Spirit beauty products' third-day "sell-out" quickly spread, and given the astonishingly high price of the Dragon Spirit beauty products and the exaggerated promotions, many people suspected that this was a scam orchestrated by the Dragon Spirit Company itself.

Many journalists also rushed out to investigate upon hearing the news.

However, the feedback they received shocked everyone.

The purchasers interviewed by these journalists, young and old, from wherever, all unanimously praised the Dragon Spirit beauty products.

One person, two people saying this might still be dismissed as the Dragon Spirit Company having bought off the media and consumers.

But when everyone interviewed spoke with one voice, that was no small matter.

Although there were some with ulterior motives trying to cause trouble and deliberately create news stories,

on the internet,

many users of the products posted their own before-and-after comparison photos and videos of using the product,

forming a powerful force of voluntary supporters.

This powerful force quickly overwhelmed some voices with hidden agendas.

Because the beauty products from Dragon Spirit were indeed good, so good that their advertising effects were even underplayed rather than exaggerated. Many people had used it only twice, and the spots had receded to the point of being barely visible, with the skin on their faces visibly becoming more delicate.

Such a strong effectn/o/vel/b//in dot c//om

was what caused the subsequent buying frenzy.

Because the third day was the last day of the promotion, after which the price would double.

Although for those who could afford it, even a doubling of the price was affordable, who wouldn't take advantage of a good deal?

That is consumer psychology.

Liu Yufeng was thrilled.

She was not surprised by the potency of the Dragon Spirit products; anyone who bought them would definitely find them worthwhile.

But the speed of the sales increase had even taken her by surprise.

Now she understood Long Xiaoshan's initial intentions and why he kept provoking the media and the public, letting the Dragon Spirit products first gain a "bad reputation," then redeeming themselves with the strength of the product quality and exploding in sales volume.

This marketing strategy of initial suppression followed by promotion was simply a stroke of genius.

The hot sales of Longling Pharmaceuticals now also affected her Beacon Oral Liquid; even the sales of Beacon Oral Liquid had doubled.

After all, the Dragon Spirit products were overly expensive.

They targeted the high-end market.

And they were already sold out.

Beacon Oral Liquid was aimed at the mass market.

That evening, at the largest hotel in Xinyuan County, Longling Pharmaceuticals held a celebration banquet. Long Xiaoshan did not show up in person but remained behind the scenes, letting Liu Yufeng take center stage.

In the face of the now popular Dragon Spirit products,

naturally, many were alarmed.

Many who smelled a business opportunity came knocking on the door seeking partnerships, but they were all rejected by Liu Yufeng.

After all, with production at these levels and a reputation already established, she had no worries about sales, nor did she need any partners. Liu Yufeng had great ambition to build this brand into a top-tier global name, and of course, she would not casually collaborate with the not-so-influential forces in these counties and cities; she would seek partnerships with top-tier major companies only.

The major powers that were rejected did not give up and eyed Liu Yufeng covetously.

Because the profits from Dragon Spirit beauty products were too lucrative.

For Liu Yufeng, a widow,

with limited power and influence, many forces decided to resort to underhanded methods to force Liu Yufeng to submit.

But soon, these forces received warnings and even threats.

They came from Black Wolf Zhao Jun of Xinyuan County.

Only then did many realize that Black Wolf Zhao Jun had already taken the lead with Dragon Spirit products. With Zhao Jun's influence in Xinyuan County, truly no one could touch Dragon Spirit Company.

Nobody knew that Zhao Jun from Niu Y County, who swaggered arrogantly, was standing in front of an ordinary-looking young man, nodding and bowing.

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